01

Overview

Deparsel adalah jasa penyedia parsel terkemuka di Surabaya. Menyediakan parsel buah, parsel keramik, dan karangan bunga ke kota Surabaya Raya dan area Jogja kota.

Pada tahun 2022, saya diminta untuk membuatkan website dari Deparsel.

Website dengan beberapa katalog dari parsel yang pernah dibuat, dengan CTA yang jelas dan pengalaman pengguna yang sederhana.

Pesan utama dari produk yang ditawarkan mudah diterima sehingga pengunjung sudah memiliki cukup pemahaman tentang produk sebelum melakukan pemesanan.

Selain itu, alur proses pemesanan dibuat sederhana untuk meningkatkan konversi.

02

What we did

Membuat desain website yang sederhana dan tetap terlihat profesional. Membuat style guide agar desain konsisten, menerapkan prinsip desain agar informasi yang ada mudah untuk diserap pengunjung.

Menambahkan beberapa fitur seperti WhatsApp floating button dan form order to WhatsApp , karena masyarakat indonesia lebih familiar dengan WhatsApp dari pada email.

In spring 2019, we partnered with the British Red Cross on their latest campaign – OneKindThing.

We were tasked with creating the digital platform which was part of a nationwide campaign, showing people that even the simplest things can change the life of someone in crisis.

The site had to engage and encourage users, with clear call to actions and simple user journeys, for them to take the next step in offering their help for others.

One of the design challenges for the platform, was to create something that stood out from their previous campaigns, but also stayed within their (pretty epic) brand guidelines.

One of the first things we did was to reverse their main site’s colour scheme, with light text on darker backgrounds to give it a fresh distinctive feel.

We then created an animated intro which kept consistency with the social campaign, a silky-smooth carousel displaying featured OneKindThings, and a modern layout for the rest of the content, accessible through fluid transitions between the pages.

Year

2022

Location

Surabaya, Indonesia

Services

Web design, Development

Live website

https:/dev.taiciken.com/deparsel/

03

Outcome

In spring 2019, we partnered with the British Red Cross on their latest campaign – OneKindThing.

We were tasked with creating the digital platform which was part of a nationwide campaign, showing people that even the simplest things can change the life of someone in crisis.

The site had to engage and encourage users, with clear call to actions and simple user journeys, for them to take the next step in offering their help for others.

Deparsel

01

Overview

Deparsel adalah jasa penyedia parsel terkemuka di Surabaya. Menyediakan parsel buah, parsel keramik, dan karangan bunga ke kota Surabaya Raya dan area Jogja kota.

Pada tahun 2022, saya diminta untuk membuatkan website dari Deparsel.

Website dengan beberapa katalog dari parsel yang pernah dibuat, dengan CTA yang jelas dan pengalaman pengguna yang sederhana.

Pesan utama dari produk yang ditawarkan mudah diterima sehingga pengunjung sudah memiliki cukup pemahaman tentang produk sebelum melakukan pemesanan.

Selain itu, alur proses pemesanan dibuat sederhana untuk meningkatkan konversi.

02

What we did

Membuat desain website yang sederhana dan tetap terlihat profesional. Membuat style guide agar desain konsisten, menerapkan prinsip desain agar informasi yang ada mudah untuk diserap pengunjung.

Menambahkan beberapa fitur seperti WhatsApp floating button dan form order to WhatsApp , karena masyarakat indonesia lebih familiar dengan WhatsApp dari pada email.

In spring 2019, we partnered with the British Red Cross on their latest campaign – OneKindThing.

We were tasked with creating the digital platform which was part of a nationwide campaign, showing people that even the simplest things can change the life of someone in crisis.

The site had to engage and encourage users, with clear call to actions and simple user journeys, for them to take the next step in offering their help for others.

One of the design challenges for the platform, was to create something that stood out from their previous campaigns, but also stayed within their (pretty epic) brand guidelines.

One of the first things we did was to reverse their main site’s colour scheme, with light text on darker backgrounds to give it a fresh distinctive feel.

We then created an animated intro which kept consistency with the social campaign, a silky-smooth carousel displaying featured OneKindThings, and a modern layout for the rest of the content, accessible through fluid transitions between the pages.

Year

2022

Location

Surabaya, Indonesia

Services

Web design, Development

Live website

https:/dev.taiciken.com/deparsel/

03

Outcome

In spring 2019, we partnered with the British Red Cross on their latest campaign – OneKindThing.

We were tasked with creating the digital platform which was part of a nationwide campaign, showing people that even the simplest things can change the life of someone in crisis.

The site had to engage and encourage users, with clear call to actions and simple user journeys, for them to take the next step in offering their help for others.

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